之前就有网友替丁生丁太的宝宝取名“RMB”丁子高也高兴直呼“RMB终于面世”,而早前杨千嬅笑言最初都以为是“人民币”,后来才知是“REAL(丁子高英文名)和MIRIAM(杨千嬅英文名)的BB(宝宝)”的意思。

  昨日下午,杨千嬅与丁子高的爱情结晶“龙子”终于出世了!丁子高昨日下午3时许在微博开心透露杨千嬅顺利生子,“超级无敌多谢老婆呀!RMB终于面世”。刚为人父的丁子高心情兴奋,不仅直呼儿子为“RMB”,还称儿子手脚长长,样子是父母的混合体,眼睛大像妈妈,脸形则像足爸爸。另据透露“RMB”为剖腹产,重7.6磅(约7斤)。

  丁子高陪老婆进产房

  一直盛传早产的杨千嬅近日秘密入院,终于平安诞下“龙子”。据知当医生告知杨千嬅极有机会早产时,爱妻心切的丁子高曾不下一次提议开刀分娩,但杨千嬅却坚持自己生,但最后临产还是选择剖腹产。而为了迁就老婆意愿,丁子高曾在不同时间预订了3间医院,确保万无一失。

  据悉,丁子高昨日陪伴杨千嬅进产房,他进到产房时心情十分紧张,当他听见儿子的哭声,感动得想流泪。不过他要忍住,因为第一件事他要先握着太太的手说:“多谢,老婆。”然后才去看儿子,他自言在老婆身边说多谢时,他真的想哭出来,整个过程令他十分难忘又感动,他表示握着千嬅的手时,一辈子也不会忘记这一刻。此外,丁子高还表示,他没有亲手剪脐带,这些交由医生去处理。丁子高第一眼看见儿子“RMB”时就觉得儿子好靓仔,他笑说:“靓仔呀,因为像我嘛。”然后他接着说:“其实儿子也像千嬅,是我们两个的混合体,像千嬅也会好靓仔。”至于杨千嬅因刚剖腹诞下麟儿,身体比较疲倦,但她仍然想与大家分享她的喜悦:“我要告诉大家,我做妈妈了,多谢各大好友祝福。”

  丁生不鼓励“RMB”成童星

  之前就有网友替丁生丁太的宝宝取名“RMB”,丁子高也高兴直呼“RMB终于面世”,而早前杨千嬅笑言最初都以为是“人民币”,后来才知是“REAL(丁子高英文名)和MIRIAM(杨千嬅英文名)的BB(宝宝)”的意思。而就在昨天上午11点时杨千嬅还在网上分享了自己的新歌《亲》,当时录歌时她已挺着大肚子与BB一齐合唱,想不到这首主打歌一齐迎接小生命降临。该曲由林夕填词,讲述的是亲情。

  而丁子高前日受访时表示,现已尽量减少工作陪伴太太,但深信太太不会有产后抑郁,反而会有产后兴奋症。此外,对于儿子长大后会否进娱乐圈当童星,丁生就表示儿子读书之后愿意做什么就去做,但当童星就不太好,因为怕影响学业。

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在近日舉行的廣告研究基金會在會上,我與一組專家就社區影響者對媒體策劃、媒體購買和媒體目標等方面所起的作用進行了辨論。影響者在社區中為產品或是服務提供建議,非凡是說服性建議,盡管他們可能不是此類產品或是服務的實際消費者。

對于獨立的影響者,專家小組沒有統一的結論。當我在考慮影響者的角色時,我想起了幾年前的事,當時我是家里、以及辦公室的指定搜索者。因此,我比別人相比,進行的研究更多一些。實際上,在絕大多數的辦公室和家庭里,都有指定的搜索者。

我非科學的民意測驗和LinkedIn問答,證實了我的這種猜測。許多人真的不進行搜索。我進行的非科學民間測驗得益于我進行的大量搜索研究和同事的幫助。實事證實,盡管有多年網絡經驗的用戶是搜索者,他們會進行自我搜索,但仍存大量的目標市場,即潛在的客戶群體。我們討論的正是信息守人,他們為最終的用戶提供過濾的SERP信息。

指定的搜索者效應可能極為普遍,在家庭或是辦公室環境中都有一個聯明的搜索者。搜索熟練程度越不同,搜索者越有可能成為指定的搜索者,至少在家庭、社區或是企業環境中他會成擔負起信息恢復的任務。諸如年齡和上網時間等,都會與搜索的熟練程度有關。

讓我們看一下,在整個的生態系統中這是如何變得復雜起來的。搜索引擎,終端用戶以及廣告商和開發商。共享蛋糕早已成為一個關注的問題。當出現指定的搜索者時,共享的蛋糕問題就會被放大,因為它實際上把多個用戶的請求放到了一個大腦中。這種效應會降低搜索個性化效果,而這正是所有的搜索引擎正在經歷的事。

在個性化測試方面,Google非凡地活躍,根據指定搜索者和共享電腦流行程度,Google的確取得了不錯的成績。最近,搜索開發商Tim Daly對我說,Google進行的針對PPC的優先詢問搜索導致了后來的搜索。
下面,我還是舉例來說明。首先, 我搜索"筆記本",然后輸入"拍買",在"拍買"SERP中,我找到了"筆記本"的搜索結果。Tim Daly擔心,Google的的廣告質量分和在第二個SERP上的廣告商CTR會受到影響。而Google向廣告商承諾,只有相關的搜索數據才會影響廣告質量分。假如你感到質量分過分低,可以與我進行交流。

由于指定搜索者效應,按人口劃分的目標廣告可能會受到影響。諸如在微軟的adCenter廣告系統上進行的競價也會導致廣告商失去他們的目標市場,假如基準競價設置過低的話。由于微軟等公司為廣告商提供強大的功能,可以使我們準確定位用戶群體,因此我們可以后退一步,記住指定搜索者。

隨著電腦的普及和越來越多的人擁有自己的產品,搜索的效率也日益提升。而當初級搜索設備造成了相關指定搜索者的退卻,移動設備日益走紅。同時,要明白指定搜索者具有強大的影響力,與他們關聯的是書簽或是電郵,并有選擇性產品。

指定搜索者可以把你完全排隊在思考設定之外,但一個聰明的開發商會考慮到影響者所起的作用,而指定搜索者可以在你和你的電腦之間起過濾作用。

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在踏足搜索引擎優化(SEO)這個領域以來,總是見越來越多的SEOer號稱搜索引擎營銷(SEM)專家,更離譜的是自稱網絡營銷專家,首先星箭不否認SEO是搜索引擎營銷也是網絡營銷的一種重要方式,并且很興奮搜索引擎營銷隊伍的壯大,但是請SEOer在自稱搜索引擎營銷之前,建議先搞懂搜索引擎營銷是什么東西,并不是SEO就是搜索引擎營銷,更不用說網絡營銷,因為搜索引擎優化并不等于搜索引擎營銷。

先來看一下什么是搜索引擎營銷。
搜索引擎營銷(Search Engine Marketing),簡稱SEM,是網絡營銷的一種。就是根據用戶使用搜索引擎的方式,利用用戶檢索信息的機會通過搜索引擎返回的結果,盡可能將營銷信息傳遞給目標用戶,以此來獲得更好的銷售或者推廣效果。

搜索引擎營銷主要由搜索引擎優化和付費搜索引擎廣告構成。搜索引擎優化又可以細分為分類目錄、網站內部優化、鏈接建設,其中的分類目錄其實也可以算做鏈接建設的一種,但是分類目錄還有一層鏈接之外的意義;付費搜索引擎廣告可以細分為百度付費搜索引擎廣告、谷歌付費搜索引擎廣告、雅虎付費搜索引擎廣告、其他付費搜索引擎廣告。下圖是搜索引擎營銷的構成圖:

 

搜索引擎優化想必不用說,這里要說的是付費搜索引擎廣告,付費搜索引擎推廣大多數為PPC(Pay-Per-Click)的形式,也就是按點擊付費亦或是按效果付費。PPC搜索引擎廣告是按實際發生的廣告點擊數來向搜索引擎支付廣告費用,例如百度競價排名、google adwords、yahoo競價排名。當然除了PPC,也有不按點擊次數收費而是固定包年或是包月收費的,例如百度火爆地帶。

付費搜索引擎廣告和SEO都有一個共同點,排名會不斷的產生波動,付費搜索引擎廣告并不是要害詞單價高就能排在前面的,例如google adwords,google adwords的要害詞排名與單價是與展示次數和點擊次數相關的。例如,假如展示次數高而點擊次數少,那么單價就會水漲船高。所以我們需要對要害詞的展示進行設計分析,跟蹤展示和點擊效果以及轉化率,進行進一步優化,如何提高用戶點擊率降低單價是一個不小的話題。假如點擊數下降而投入的資金卻越來越多,那么即使是老板不炒你魷魚,你也不是一個稱職的搜索引擎營銷者。

搜索引擎營銷應該懂得搜索引擎優化與付費搜索引擎廣告的結合,因為搜索引擎優化與付費搜索引擎廣告都不是完美的,二者需要結合。搜索引擎算法的不斷改變造成的要害詞排名下降和部分根本得不到排名的要害詞需要付費搜索引擎廣告的補充;付費搜索引擎廣告的高投入也需要搜索引擎優化的介入以降低搜索引擎營銷的成本。

各位熱愛搜索引擎營銷的SEO們,除了搜索引擎優化,對付費搜索引擎廣告了解多少?對百度付費搜索引擎廣告、谷歌付費搜索引擎廣告、雅虎付費搜索引擎廣告、其他付費搜索引擎廣告又了解多少?對付費要害詞的優化又知多少?

作者: 星箭-SEO研究
原載: 點石互動搜索引擎優化博客
版權所有,轉載時必須以鏈接形式注明作者和原始出處及本聲明。

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Darren Yates looks at how sub-$100 single-board computers and tablets are changing the face of computing.

 

To younger generations, today’s computing world began with the rise of the internet in the mid-’90s. In reality, home computing dates back to the late 1970s and early ‘80s. Built on the back of classic machines like the Commodore 64 and VIC-20, the Tandy TRS80 and the Sinclair ZX81, these small steps into the world of computing became surprisingly affordable. As newer, more sophisticated computers appeared on the market, older models were discounted, sowing in buyers the first seeds of doubts about ‘future proofing’. No- one really cared because these discounted models were cheap. Dirt cheap. I personally remember seeing Commodore Plus/4 and Texas Instruments TI99/4A computers being sold by electronics stores in Australia during that time for just $99. But it wasn’t long before the bean counters at Microsoft, IBM and Intel spoilt our fun, took the whole thing far too seriously and wanted to do serious work, of all the nerve! In a twinkling, hobby computers all but disappeared as ‘IBM-compatible’ became the buzzwords.

Over the last few years, there’s been a slow burn return to those frontier days. And it’s largely thanks to the internet and sites like Make, MakeUseOf and countless others. That slow build has turned into a stampede over the last six months, as low-cost ARM processors and Linux have grown into an irresistible combination. In fact, the next six months look set to be a full-on revolution.

 

Single-board computers

The return of low-cost computing scored its first goal in 2006 when the OLPC (One Laptop Per Child) project gained the support of the United Nations to build a low-cost laptop for kids in the developing world that could be built for under $100. Although it’s never quite hit that magic price point, further development of the ARM processor architecture and Linux has seen prices continue to fall.

Then word began to filter out late in 2011 that a UK group was about to stun the world with a tiny computer, featuring an HDMI output, USB and Linux. The price? An astonishing $38. A few people questioned whether a computer at that price could be of any use, but the developers needn’t have worried — since its release in March this year, worldwide demand for the Raspberry Pi has been so great that it’s almost permanently on back order. Today, they’re making 4,000 a day just to keep up.


The Raspberry Pi, available from www.element14.com for $38 plus shipping.

 

To be fair, the Raspberry Pi wasn’t the first single-board computer (SBC) on the market. Low-cost microcontrollers from Atmel and PIC have been around since the mid-1990s, but they’ve generally been single-task systems, used to create everything from car performance kits to stereo FM transmitters. The Pi was the first to show that ARM processors were now so cheap — yet powerful enough — to turn into low-cost full-function computers.

Since the release of the Pi, hardware developers have been launching themselves onto the bandwagon and there are now over 40 SBCs on the market. Most importantly, a dozen or so of them are crashing through the $100 barrier.

 

Under the bonnet

What makes these SBCs possible is the growing sophistication of ‘system on a chip’ (SoC) processors. These low-cost CPUs, based on the ever-popular ARM architecture, contain everything from memory controllers, USB ports and GPU all on the one piece of silicon. And they’re now becoming deliciously cheap. While popular chips from the likes of Nvidia, Samsung and Qualcomm drive almost every smartphone and tablet in existence, lesser-known, low-cost, high-performance parts are arriving from China.

Look at any budget tablet selling for under $150 on eBay at the moment and it’s almost guaranteed to be running an Allwinner A10 ARM chip. Rumours are this Chinese-developed CPU costs just $7 in quantity yet its single core clocks at up to 1.5GHz (much higher than the competition), features accelerated H.264 video and a 400MHz GPU for accelerated graphics. Throw in HDMI, Ethernet and USB, and you’ve got a powerhouse chip for the cost of a couple of coffees.

The Raspberry Pi itself features Broadcom’s 700MHz BCM2835 media applications processor. Not much is known about its price, but it’s rumoured to be costing the R-Pi Foundation around $11. For your money, the chip delivers full 1080p H.264 acceleration and HDMI output. It’s even designed to handle digital camera image sensors up to 20MP and a new 5MP camera module for the Pi has just been announced to sell for around $25.

SBCs like the Raspberry Pi are usually powered by USB, but require significantly more power if you start throwing in keyboards, mice and portable hard drives. Ideally, they need a 5V/2A power supply to keep them ticking over. You can pick these up from eBay for under $5 and most electronics retailers for under $20.

The block diagram of the Pi (below) shows just what the developers have managed to squeeze into this tiny system. The circuit board is multilayered like standard motherboards and in the case of the Pi, also comes with what’s called a General Purpose Input/Output (GPIO) bus to allow you to interact with the outside world, such as turning lights on and off, operating solenoids and other external electronics.


Block diagram of the Raspberry Pi circuit board.

 

What’s available?

As we said, the Raspberry Pi is really just the battering ram for this ultra-cheap computing juggernaut. We managed to pick up three, including the Raspberry Pi, for this feature, but there’s a flood of other models either just about to hit the market or in various stages of design.

The most notable models are the Rikomagic MK802, a tiny Allwinner A10-powered computer little larger than a USB flash drive selling for around $75 on eBay; and the VIA APC.

 

However, the real action is in what are called Android TV boxes. They masquerade as digital media players and there are plenty of them selling online for under US$100, yet they have everything needed to turn them into low-cost computers. In fact, there’s a growing community dedicated to hacking Allwinner A10-based TV boxes and running custom-built Linux distros on them. And don’t kid yourself that they can’t do it either — with up to 1.5GHz clock speed, the Allwinner A10 is gaining a reputation as a surprise packet that outclasses the Raspberry Pi.

The model we saw as we went to press was the new TV Cloud Stick, which offers a 1GHz Telechips TCC8925 ARMv7 processor, Android 4.0 operating system, HDMI output and twin USB ports, all in a USB stick format for just $60 on eBay.

 

What’s coming?

No doubt some will dismiss SBCs as just toys, but we’re getting way past that level. Korean makerHardKernel sells the ODROID-X, an open-source Android development platform, for US$129. For that price, you get a Raspberry Pi-like SBC with — wait for it — a 1.4GHz quad-core Samsung Exynos 4412 ARM processor, six USB 2.0 ports, microHDMI output and Android 4.0.4 operating system. Plug in a keyboard, mouse and HDMI monitor, load up the operating system via SD card and you’re away. You can even install Google Play or Ubuntu 12.04 Linux. It might be a bit over the $100 mark, but the level of hardware here is just extraordinary — you’re talking about the very same CPU that’s inside Samsung’s Galaxy S III smartphone. We’re definitely a long way from Commodore 64 performance here.

During the writing of this feature, we found new SBCs being launched almost weekly, so while tablets and smartphones are changing the face of consumer computing, the same components are now becoming available for hobbyists in working SBCs at much cheaper prices. Below are some of the sub-$100 SBCs available.

Model
Price
Processor
CX-01
$52
1GHz Telechips TCC8923 (ARMv7)
Gooseberry board
$99
1GHz Allwinner A10
GV-2C
$65
1GHz InfoTMIC iMAPx210
Mele A1000
$99
1GHz Allwinner A10
Mele A2000
$99
1GHz Allwinner A10
Oval Elephant K-A10
$72
1GHz Allwinner A10
Pineriver MiniX
$85
1GHz Allwinner A10
Raspberry Pi Model B
$38
700MHz Broadcom BCM2835
Rikomagic MK802
$76
1GHz Allwinner A10
Smallart UHOST
$72
1GHz Allwinner A10
TV Cloud Stick
$60
1GHz Telechips TCC8925 (ARMv7)
VIA APC
$49
800MHz VIA Wondermedia 8750

 

Serious performance

Don’t think the big end of town hasn’t noticed. SoCs are the new kid on the block in corporate servers, yet they’re gaining fans, based on their ability to deliver considerably more performance than traditional server solutions per unit of electrical power. Calxeda has developed ARM server solutions around its EnergyCore ARM SoC that are now sold by HP. Dell is using Marvell’s Armada XP 78460 SoC inside its new Copper ARM microservers and to show off how power-miserly SoCs can be, Red Hat recently demoed an ARM-based server powered by a bicycle.

 

single board computer The future

However, it’s the hobbyist computer reborn out of ARM processors and Linux/Android operating systems that are clearly far more fun. The team behind the Raspberry Pi had the goal to make a low-cost computer that kids could afford, have fun with and learn how to program. In reality, they’ve spawned a new industry. Sure, the Pi and others like it aren’t going to replace your PC any time soon (although the ODROID-X is getting damn close), but you can be certain they’ll only improve over time as dual and quad-core ARM chips drop down in price. Right now, the Raspberry Pi can browse the web, handle Word documents and Excel spreadsheets, and play 1080p H.264 video.

Personally, I’m just waiting for someone to build a Raspberry Pi inside a full-sized keyboard. Now that really would take us back to the Commodore 64…

 

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  • Nov 16 Fri 2012 18:38

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