在一般情況下,搜索引擎優化與用戶體驗是相輔相承的,優秀的搜索引擎優化可以提高網站用戶的體驗,而一般來說網站用戶體驗比較好的網站,其網站搜索引擎優化的表現一般也不錯。

以google為例,網站用戶體驗好的網站,在搜索引擎方面表現都會比較良好,因為用戶體驗好的網站可以快速的尋找所需要的東西,而google搜索引擎的宗旨是幫助用戶精確迅速找到搜索的信息,然后離開google網站,所以網站用戶體驗比較好的網站,在google里面排名都會有良好的表現。

但是為了搜索引擎優化二破壞其用戶體驗的做法是非常不可取的。有些不專業負責任的seoer,經常采用不正當手段優化某一要害詞,堆積要害詞等手段破壞用戶的閱讀和網站整體風格被改變,假如這樣的手法來優化網站,其排名上去了,但很快排名也會急速下降,并且由于網站用戶體驗不佳,會造成網站原有的流量流失,網站流量不增加反而是會越來越少,這對于網站運營來說非常不合算。

搜索引擎優化,一定要在保證用戶體驗不被破壞的前提下勁搜索引擎優化,最好還可以向著有利于提高網站用戶體驗的方向來進行搜索引擎優化,這才能幫助網站間增加流量,提高網站用戶體驗,進而通過網站增加企業的收益。

假如是破壞用戶體驗的搜索引擎優化,那還不如不優化,避免造成原有流量流失的可能和被搜索引擎懲罰的危險。搜索引擎優化必須要正規、合理、合法,千萬不能過度優化,搜索引擎優化要循序前進,不可急功近利。

網站優化小建議:搜索引擎優化應遵循進本原則:

1、 在保證用戶體驗的前提下進行搜索引擎優化。

2、 搜索引擎優化要合理、合法,決不采取非法手段進行搜索引擎優化。

3、 搜索引擎優化不可急功近利,要循序前進,你的網站才會在搜索引擎里面表現越來越好!

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信息的構建

Wikipedia中將信息的構建定義為:為著一個明確的目標來構建信息(知識或數據)。說的淺白一點,就是以用戶為中心進行設計。基本有以下幾點:
1充分了解你的用戶是如何看待你網站所屬的行業,這里要害詞分布就起到了非常重要的作用了。一些要害詞的工具象是Keyword Discovery和Wordtracker都是十分有用的。這些工具可以讓你了解到當用戶在搜索你的網站內容時會使用哪些要害詞。在這個實踐環節中,你可以為你的導航做一個地圖,記錄下你所學習到本行業的知識。

2一個定義清楚明了的全球導航:對用戶來說一個很輕易的導航非常重要。這便要求你網站在定位和結構上要求一致。一個“面包屑型”的導航條就非常有效(像是搜索引擎觀察論壇>搜索引擎營銷策略>搜索引擎優化),因為這樣的一個導航非常清楚的顯示了一個網站的結構,讓用戶時刻知道自己在哪個頁面上,之前瀏覽過了哪些頁面。

3常規的用戶界面

創新沒有必要,因為用戶已經形成了一種定勢思維應該在哪里可以尋找到哪些內容。你需要做的就是簡化。

技術手段的改進

搜索引擎開始不斷要求我們設計出針對用戶的內容,而不是針對搜索引擎的。但是搜索引擎也會有一些基本的要求。假如你沒法滿足這些要求的話,你的網站前途將一片黑暗。以下的五條建議你需要整和到你的技術手段中去綜合運用:

1插入一個清楚的導航計劃讓它能夠以文本鏈接的方式被搜索到;

2盡量減少你要害內容的點擊數,搜索引擎在分析一個網站的時候,通常會判定一個網站哪些內容是比較重要的。假如一個內容其中有4次點擊是來自收頁的,那么你又如何說它是重要的呢?

3加入一些搜索引擎可見的內容,這也就意味著文章、描述和鏈接都要以文本的形式呈現給搜索引擎的爬行蜘蛛。

4在你的網站上進行相關的內容鏈接,這對于鞏固頁面相關性也是十分重要的。

5有效的META描述標簽,這對于你的排名并沒有什么幫助,但是這些描述文本能夠讓搜索引擎判定你網站的內容,所以描述語句中應該加入一些用戶最有可能點擊進入你網站的詞匯。

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I am writing this paragraph on a tablet in a coffee shop. That's no big deal. As I look around, I see several people working on Apple AAPL -0.77% iPads. But the tablet I'm using is very different—historic, actually. It's the first personal computer made byMicrosoftMSFT -2.12% a company determined for decades to make only the software driving others' computers.

With this device, called Surface, Microsoft is adopting the model of its longtime rival, Apple, which has always believed that the better way to deliver digital products is to build them end-to-end, including hardware, operating system and core apps, and an ecosystem of downloadable apps and content. That is what Microsoft is doing now with the Surface tablet, 2½ years after the iPad was born.

Microsoft

The Surface tablet with the Touch Cover, which uses molded keys, comes in bright colors and costs $120, and a sturdy kickstand for typing on a desk.

I have been testing the Surface almost daily for three weeks and I like it. It's beautifully and solidly built and it's the purest expression of Microsoft's new Windows 8 touch-screen operating system which, like the Surface, goes on sale on Friday. The new operating system also works on laptops and desktops. It can be operated with a mouse or touch pad, but its dramatically different, touch-optimized user interface begs to be used on a touch-screen tablet.

Tablet Wars

See how some of the more popular tablets stack up.

This isn't a cheap iPad knockoff. It's a unique tablet, made of a type of magnesium with a feeling of quality and care. The Surface starts at the same $499 base price as the large iPad, albeit with 32 gigabytes of storage, twice Apple's entry offering. Other versions cost $599 and $699. Unlike the iPad, the Surface is Wi-Fi only. It lacks a cellular-data option.

Office and Keyboards

As fluid as the Surface is with touch and the tabletlike touch apps Windows 8 supports, Microsoft has given the tablet the ability to behave like a familiar Windows PC, at least in some scenarios. It comes with full versions of standard Microsoft Word, Excel and PowerPoint. The three programs worked fine, in creating documents and in editing ones from older versions of the software.

Microsoft has designed two clever, very thin, optional keyboards that snap on magnetically and double as covers. These are better than any of the add-on keyboards I've seen for the iPad. And Microsoft has built in a standard USB port and a sturdy kickstand for typing on a desk. One keyboard, the Touch Cover, uses molded keys, comes in bright colors and costs $120. It's bundled with the costlier models. The second, a rigid, black version with movable keys called the Type Cover, costs $130.

There is a downside to these keyboards: They are almost useless on your lap. There is no hinge to keep the screen upright and the kickstand works poorly on your legs. Despite that, these features make the Surface better for traditional productivity tasks than any tablet I've tested.

A Paucity of Apps

Still, there are rough edges to the Surface. The biggest is a paucity of apps for the new touch interface. At launch, Microsoft estimates there will be only about 10,000 third-party such apps available globally, of which about 5,000 will be available in the U.S. More important, many popular titles, like Facebook, will be missing. That's a tiny number of apps compared with the 700,000 touch-operated apps that run on the iPad.

And there is more bad news about apps. This first edition of Surface uses a variant of Windows 8, called RT, that can't run the vast array of traditional programs many Windows users rely upon daily, like Google Chrome, Adobe Photoshop, Apple iTunes or even Microsoft's own Outlook. A second edition of the Surface, due in January, will run the full version of Windows 8, and most of these standard Windows programs. But it will be heavier.

Mediocre Battery Life

Surface, which is about as thin, but a bit heavier, than the full-size iPad, displayed much weaker battery life in my tests—about seven hours versus 10 for the iPad. That's better than many Android tablets, but not what you'd expect from Microsoft's pride and joy.

I tested the battery life using the same test I use on all tablets. I set the screen to 75% brightness, leave on the Wi-Fi to collect email in the background, and play videos back to back until the battery dies.

Screen and Cameras

The screen on the Surface is 10.6 inches, larger and skinnier than the big iPad's. It was sharp and vivid in my tests, but inferior to the Retina display on the third-generation Apple tablet, which has much higher resolution. The cameras were a disappointment. They took only fair pictures. The rear camera has a mere 1 megapixel in resolution. Microsoft says it tuned the camera more for video, but in my tests videos were only OK.

Touch Keyboard

The touch keyboard is fast and easy to use. It can be switched among several styles—a standard configuration, a more cramped one with an added top row of number keys, and a split style, as on the iPad, for thumb typing. You can also summon a panel for handwriting input, though Microsoft doesn't include a stylus.

Built-in Apps

Surface has the same built-in new-style apps as every Windows 8 PC, and the same app store. Like other Windows 8 machines, the Surface starts up in the new, radically different, tile-based Start screen.

The built-in apps include a touch version of Internet Explorer, an email program, and programs for social networking, instant messaging, photos, maps, videos, music and more. In addition, while Surface doesn't run most old-style Windows apps, it includes some standard old Windows programs like the calculator, notepad and file explorer.

All of the built-in apps worked fine for me, except Mail, which lacks common features like a unified inbox, and an unread-mail folder. It also doesn't support one of the two common types of consumer email systems, called POP. Microsoft concedes the Mail app needs to be improved.

On the other hand, the Music app, called Xbox Music, holds great promise. It lets users download songs like iTunes, organize them into "stations" like Pandora does, and stream them free like Spotify.

Third-party apps sometimes showed problems. Evernote took a long time to synchronize my account, and the Kindle app had to stop every few pages to fetch the next section of a book, even if the book had been Touch Panel PC downloaded. It also messed up some pages.

Bugs

I ran into a number of bugs while testing, some serious. All but one notable one were resolved by the time I wrote this review. It involves the inability of the Surface to authenticate with Microsoft services, like the app store, with some kinds of broadband modems and routers. Microsoft concedes this bug is known, but is still investigating. In my tests, this bug affected me in only one of my several test locations, but one is too many.

Bottom Line

Microsoft's Surface is a tablet with some pluses: the major Office apps and nice, optional keyboards. If you can live with its tiny number of third-party apps, and somewhat disappointing battery life, it may give you the productivity some miss in other tablets.




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Oct. 27-- Halloween brings us all kinds of spooky images, including that of Frankenstein's monster, a shambling creature created from the stitched-together pieces of completely different corpses.
So it's appropriate this Halloween also brings us the release of Windows 8, a shambling program created from the stitched-together pieces of completely different operating systems.
Microsoft spokesmen have long warned us that Windows 8 would be the biggest change to Windows since the operating system was created, and even a glance will show that they were right. But what Microsoft failed to warn us is that you'll have to bounce back and forth between the main face of the operating system and its more traditional backstage in order to perform everything you expect to accomplish with a traditional PC.
I used Windows 8 on a traditional PC without a touchscreen. It's also coming loaded on touch-capable laptops, but I didn't get to try any of the touch features.
Windows 8 defaults to the Start screen, which may look familiar to those who have used an Xbox 360 or a Windows Phone but doesn't behave anything like any other mainline version of Windows. The Start button is gone. So is the permanent clock. Icons for open programs no longer show up on the bottom of the screen. The red X that kills programs has itself been killed. In fact, folders and programs no longer show up in little windows you can move around and layer.
Instead, the home screen is clustered with a variety of tiles that represent apps and other computer functions. Each tile is "live," meaning the tile itself can present new information before you open it up. The weather tile shows the local temperature, and the email tile shows you how many unread messages you have.
Beyond clicking individual tiles to open them, users will navigate by moving the mouse to the corners of the screen. The top-left corner brings up a list of programs that are open, and the top-right corner brings up "charms" such as a search field, the option to share whatever you're looking at on social networks, and settings -- well, some settings, but I'll get to that later.
Although users will have to re-learn the system from scratch, it's relatively easy to use, clean and appealingly animated. But the many changes aren't always for the better.
The pre-loaded apps are a mixed bag of handy tools and baffling omissions. Email is functional, but it's presented as a clutter of three vertical columns -- one for email options, one for a list of messages, and one for the message itself -- that you can't resize.
A cluster of apps for news, sports and finance presents a handsome array of recent stories, and you can add teams to follow, stocks to track and news sources to dig through. But you get only a limited set of articles you can't expand, and there's no way to search for a specific term.
Internet Explorer has become minimalistic to the extreme, as the default view gives you the web page with no navigation bar whatsoever. You can bring that bar, as well as tabs, back with a right click, but other than searching for a specific word or bookmarking a web page, you can't do much with it.
Like Windows Phone, a "people" pane gathers all the contacts you know from Facebook, Twitter and other social networks and puts them together in a single spot. Unfortunately, you have to keep tabbing back and forth to go from news feed updates to posting your own information, and the notifications list appears on two different spots. "Pictures" fares better, as the app lets you clearly identify which photos are from your Facebook page and which are on your hard drive, for example.
It all feels very basic, which can be a virtue if all you're hoping to do is check your email or see what's happening on Facebook. Yet it feels a little too limiting. You can't have multiple windows open at once or side-by-side, you can't download a new program and use it -- everything on the start screen has to come from Microsoft's app store -- you can't use any of your old Windows programs, and you can't dig into files that aren't already associated with an app.
At least, you can't do that without going to the "desktop." Hit that icon, and Windows 8 instantly mutates into a mostly similar version of Windows 7. The Start button is still gone, but the traditional Windows experience is all there like you remember. Layered windows, red X's, open program icons, the recycle bin, the works.
It's here that you can do the things you've come to expect from a PC. Programs can be downloaded and launched without consulting Microsoft's app store. Internet Explorer regains all the other options missing from its Start menu counterpart. Open windows and resize them to your heart's content.
Even the Control Panel is still there. Weirdly enough, many of the computer's settings can only be changed within the desktop, as the Start page options are limited.
So it goes with the rest of the experience. To use your PC like you're used to,Touch Panel PC you're going to have to bounce back and forth between Start and Desktop, which is a constant pain.

Microsoft isn't stupid. They didn't set out to create something to annoy and limit people. The philosophy behind Windows 8 is to stay relevant in a world that's increasingly moving away from PCs and toward tablets. In fact, the Start screen could work quite well on a tablet like Microsoft's own Surface.
The problem is that PCs are being dragged along for the ride. It's obvious that Windows 8 wasn't made with these computers in mind, and that Desktop was included as a stopgap measure to keep the versions the same.
Hopefully Microsoft will work to make things better. But as it stands right now, it's hard to recommend upgrading unless you've always wished you could make your PC into a tablet.
Microsoft Windows 8
$40 to upgrade from XP, Vista or Windows 7
Pros: Attractive, well-animated, tight social media integration, few bugs
Cons: Experience must be learned from near-scratch, inability to resize or view multiple windows, must shuttle between two different operating systems to access all features
Robert Evatt 918-581-8447
robert.evatt@tulsaworld.com
___
(c)2012 Tulsa World (Tulsa, Okla.)
Visit Tulsa World (Tulsa, Okla.) at www.tulsaworld.com
Distributed by MCT Information Services




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Apple has finally made its move into the smaller tablet market with the iPad mini. The iPad mini has a 7.9-inch screen and many, but not all, of the features that the 9.7-inch iPad has. Read our iPad mini review to find out more. UPDATED: 9th November 2012

Apple iPad Mini black

Smaller than an iPad, but quite a bit bigger than an iPod touch, the Apple iPad mini is the long-awaited and much-rumoured in-betweener in the brave new world of tablets. Here's our full iPad mini review.

iPad mini screen

Although it's the same physical size as its seven-inch rivals, it packs a bigger 7.9in screen. You wouldn't think it, but this extra not-quite-an-inch gives the iPad mini around 35 percent more screen real-estate than a 7in tablet, and the difference is noticeable. See iPad 4 review.

We like the 4:3 form factor, which is only really a disadvantage when it comes to watching videos, since 16:9 content has to be shown with black bars at the top and bottom, or the sides cropped so it fills the screen. See also Apple iPad Mini vs Google Nexus 7 tablet comparison review.

To keep things simple, and likely to keep costs down, the screen has the same 1024 x 768 resolution as the iPad 2. This means it can run the existing - and extensive - catalogue of iPad-specific apps. Most Android tablet owners have to put up with the phone versions of apps. Visit Google Nexus 7 review.

The iPad mini's display has a higher pixel density than the original iPad and iPad 2 because it's around 2in smaller, but it's obvious that it's not as crisp as the iPhone or bigger iPad's Retina displays. Fortunately, it's still an IPS panel, so colours are vibrant and viewing angles excellent. See also Amazon Kindle Fire HD review.

iPad mini against iPad Retina

iPad mini build

What strikes you as you pick up the iPad mini is how light it is. It's less than half the weight of a third- or fourth-generation iPad, and 23 percent thinner. Despite this, build quality is spectacular and the mini feels as solid as a rock. The mini is also noticeably thinner and lighter than most of its 7in rivals, including the Nexus 7 and Kindle Fire HD. Take a look at our iPhone 5 review.

As you'd expect, it has the new Lightning connector, so you'll need an adaptor to use 30-pin accessories - not all of which will work (and there's currently no HDMI adaptor available). The button layout is identical to a 9.7in iPad.

Like all recent Apple iPads, the iPad mini has dual-band Wi-Fi, allowing it to roam across the less crowded 5GHz radio band. Apple also lists channel bonding in its spec, where two adjacent 20MHz channels are combined to make a 40Hz channel for potentially greater throughput. Most people won't get this benefit, though, as few have a router with a 5GHz radio, or one that can operate on both 2.4GHz and 5GHz simultaneously.

Apple iPad mini in hand

iPad mini cameras

Both cameras on the iPad mini are brilliant, the rear one especially so. It takes sharp photos in dingy conditions (the photo below was taken with just a table lamp lighting the room) and great-looking images with accurate colours in good light.

iPad mini rear camera low light photo

It's great for videos too (it has stabilisation as well), and you'll feel more at home using this smaller iPad rather than the big version for capturing what's going on. Plus, there's face recognition on both cameras for photos and videos.

iPad mini performance

Another similarity with the iPad 2 is the processor. The A5 chip is getting a bit old, but our benchmark results show it can still rub shoulders with the current crop of 7in tablets. Importantly - and this is something benchmarks often fail to reflect - the iPad mini feels snappy in use, whether loading apps, scrolling around maps or browsing the web.

In the SunSpider JavaScript test, the iPad mini scored Touch Panel PC 1442ms, which puts it towards the head of the pack, but in the synthetic Geekbench 2, it managed only 752 - not a great score compared to the Nexus 7 (1452) and even the Kindle Fire HD (1124). For gaming, it's still pretty good, managing 24fps in GLBenchmark 2.5.1. The Kindle Fire HD could muster only 8.2fps here, and the Nexus 7 just 14fps. It shows that, when it comes to more demanding games, the iPad mini leads the way.

We're still runnning our battery life tests, but from our general use so far, the mini seems to live up to Apple's 10-hour claim.

iPad mini software

A slight surprise is the presence of Siri - Apple's voice assistant - as it was previously thought the processor was the reason for not including it on the iPad 2. The mini has most of the other headline iOS 6 features as well, including flyover maps and VIP mail, but doesn't get a panorama mode in the Camera app. You can, of course, download any number of apps which will automatically stitch photos together for you. Try Microsoft's Photosynth for great 360-degree vistas.

One neat addition to iOS is that it recognises if you're resting your thumb on the side of the screen or interacting with an app. The side bezels are just 5mm wide so touching the screen is inevitable, especially when reading an eBook.

Add Jim Martin to your Google+ circles and follow Jim Martin and @PCAdvisor on Twitter.




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